THE SME STANDARD — PRESS & MEDIA KIT
September 2026 · smestandard.com · admissions@smestandard.com

Everything here is free to use in editorial coverage of The SME Standard.

CONTENTS
  logos/            Master logo files. SVG is authoritative; all text is outlined,
                    so files render identically without our fonts installed.
      png/          Raster exports at 256–2400px. "-on-navy" versions have the
                    navy ground baked in; the others are transparent.
      favicon/      16–512px plus a multi-resolution favicon.ico
  social/           OG card (1200×630), LinkedIn personal banner (1584×396),
                    LinkedIn company cover (1128×191), avatars (400/1000px)
  docs/             Brand guidelines, launch press release, and a held template
                    release for Cohort 01 results. Releases in PDF and Markdown.
  headshot.jpg      Founder headshot, approved for editorial use.

WHICH LOGO
  Light backgrounds  ->  logo-horizontal.svg  or  logo-stacked.svg
  Navy backgrounds   ->  logo-horizontal-reversed.svg / logo-stacked-reversed.svg
  Tight spaces       ->  mark-primary.svg
  One-ink printing   ->  mark-mono-dark.svg / logo-horizontal-mono-dark.svg

PLEASE
  Use the supplied files rather than redrawing the mark or retyping the wordmark —
  the tracking in the two-line wordmark is part of the mark. Don't stretch, rotate,
  recolour, or add effects. Full rules: docs/The-SME-Standard-Brand-Guidelines.pdf

TWO POINTS OF ACCURACY
  1. The $400,000 figure in our materials is one founding instructor's documented
     twelve-month result. It is not typical, not a projection, and not a promise.
     Published expert-tier rates run roughly $75–$200/hour.
  2. We have not yet run a cohort and therefore have NO student outcome data.
     Any story implying otherwise would be inaccurate. We have committed to
     publishing those results when they exist, including unfavourable ones.

Questions, verification, or interviews: admissions@smestandard.com
